Category Archives: Blog

Why We Are Starting A Newsletter

When we started working on Frenzy Games, over 6 years ago, Facebook had just crossed the 1 billion users mark. Aside from having a blog, a Facebook Page was at that time a good way to gather a community of people that want to stay up to date with our game. Over time, as we build more games, we added a Facebook page for each of the game.

Today, the 6 Facebook Pages of our games gathered around 6500 followers. In the meantime, Facebook crossed the 2 billion user mark and changed the way and to whom they display Pages content. Facebook switched to a model that requires paying for acquiring followers and for reaching those followers with each post.

Frenzy Games Number of Facebook Page Likes

The Problem

All our followers are organic, aside from around 50 followers as a result of a 10$ ad campaign experiment. We believe our followers are genuinely interested in our games and we would like to meet that expectation. Our social media content tries to reward that interest with regular campaigns and giveaways on top of the regular posts about new game features and help articles. Several years back it was enough to publish a post on Facebook to be sure that most of our followers will be reached. Now, that is no longer the case. Our Facebook posts reach only a fraction of our followers. To reach our entire audience, we would have to spend around 10$ for each post, even for the ones about giveaway content in our games.

For example, Facebook showed our recent giveaway post to less than 5% or our followers. For attempting to reach our entire audience with this post we would have to pay at least 10$.

Jigsaw Puzzle Frenzy Giveaway

Back to Basics

The main reason we directed our players to a Facebook Page was to establish a direct communication channel where we can easily and cheaply communicate with them. We no longer believe a Facebook Page can meet that goal. Instead we decided to start a monthly newsletter.

Our Goal

In the next 4 months, we plan to establish a direct communication channel to 1000 players via a monthly newsletter.

To reach our goal we decided on 4 milestones:

  • Milestone I: 1 subscriber
  • Milestone II: 10 subscribers
  • Milestone III: 100 subscribers
  • Milestone IV: 1000 subscribers

Our Strategy

1. Preparation

We began working on the newsletter by first gathering feedback about our idea.

  • We emailed some of our customers directly asking them to participate in a survey about the newsletter and to optionally subscribe to our newsletter.
  • We added a link for subscribing to our newsletter on the first page of our website.
  • We changed our email signature to point to our newsletter sign up landing page.

Monthly Newsletter Email Signature

  • We enabled our players to sign up to our newsletter when creating a new game account.

Jigsaw Puzzle Frenzy Game Account

2. Soft Launch: Issue #1, Milestone I

Tomorrow, 10th of March, we are sending our first issue of the newsletter, reaching Milestone I. Given our preparation, we managed to sign up several players and we were able to already gather feedback on what they expect from the newsletter.

3. Issue #2, Reach Milestone II

In April, we plan to send the second issue of the newsletter to at least 10 players. Based on the players’ reaction, we plan to improve the newsletter. We also plan to replace all Facebook Page references from our games and replace them with sign up forms for our newsletter.

4. Issue #3, Reach Milestone III

The third newsletter issue will be sent out in May and we plan to reach 100 subscribers. At this point, the newsletter will contain rewards, giveaways and links to campaigns for driving higher sign up numbers. We also plan to heavily promote our newsletter on social media, as the best way to stay up to date with relevant content from Frenzy Games.

5. Issue #4, Reach Milestone IV

In June, we plan to reach our ambitious target of sending the newsletter to 1000 subscribers. At this point, we will review our strategy, analyze our results and decide the next steps.

Social Media Presence

Frenzy Games will continue to engage with our audience as much as possible on social media. However, we believe that starting a newsletter will supplement and eventually replace most of our social media interactions and drive higher player engagement.

If you would like to receive monthly updates from us, subscribe to our newsletter.

If you are new to Frenzy Games, here are the links to all our games:

Have fun playing the games!

2018 – A Year in Review

With a few hours left until the turn of the year, it’s a good time to summarize how 2018 has looked like for our players, and what milestones we have achieved in our games.

A few days ago, we rounded up all the data to see how big of an impact our game improvements had on our players experience. By introducing our subscription plans, our focus this year has been to build high value for our players. For this reason, we have added new puzzle packs each month, giving the player more options to choose from. Judging by the number of puzzles played and the increase of new players, the new content in the games responded well to each individual tastes and preferences.

We also wanted to empower our frequent players and loyal fans with the ability to access more content in our games. As you will see in the infographic below, in 2018 players unlocked more puzzles with crowns than last year. This happened thanks to some design improvements in the Puzzle of the Day Competition, which allowed players to win crowns at different difficulty modes.

We have also launched 2 new games this year:
* Jigsaw Journey – a jigsaw game on Windows with travel destination puzzles from all over the world
* Hexa Word Search – our word search game developed for iPhones

A lot of time and effort has been put into developing these games, and looking back at how well they were received by our fans and new players, we can conclude that it was all worth it.

Find out how 2018 looked in numbers in our infographic below.

Infographic 2018 in Numbers

We look forward to more game updates, improvements and big releases. Thank you for your constant feedback and for playing our games.

Happy New Year and see you soon in 2019!

Sunday Summary, December 23rd 2018

Hello everyone!

Can you feel the excitement of carols and the yummy smells of the winter season? The whole town has put on a magic glow, and people seem more cheerful and kinder to each other. We’ve always loved the Christmas holiday. Whether it was the anticipation of presents, spending time with family, baking with winter spices, caroling or decorating the tree, each tradition amplified the wonder of Christmas. We believe that everyone has their own family traditions, which eventually make this holiday season so special to them. With these thoughts in mind, we created our puzzle packs for December. We hope they will remind you of the magical moments of Christmas and the true meaning of this holiday – spending time with your loved ones.

1. Jigsaw Puzzle Frenzy new puzzle pack: Christmas Traditions

The small, secular traditions of gift-giving, baking and light displays make Christmas the most beloved holiday of the year. Celebrate the famous Christmas customs around the world with this wonderful puzzle pack.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $3.99 or can be unlocked for 30 crowns.

Christmas Traditions

2. Jigsaw Journey new puzzle pack: Oregon

Oregon boasts with an amazing geographical diversity which means that winter looks completely different in different parts of the state. You may find yourself admiring spectacular winter storms on the Pacific coast, marvel at gorgeous waterfalls in the state’s national parks or go skiing and snuggle in log cabins in Mount Hood. Oregon puzzle pack does a good job of capturing all of these natural treasures.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $3.99 or can be unlocked for 30 crowns.

Oregon

3. Jigsaw Puzzle Kids new puzzle pack: Cleaning

No one gets more excited at the arrival of Christmas than children. And nothing puts them in the Christmas mood more than getting things ready around the house for the holidays. Baking gingerbread cookies together and setting up the decorations are the children’s most favorite household activities before Santa’s arrival. However, kids are bound to love other work around the house if you make it fun and manageable for them. Cleaning around the house is one of the activities that needs to happen before the big holidays, and before any Christmas decorations are put up. The Cleaning puzzle pack will show your child that tidying up is easy and it can be done with a cheerful attitude. Small tasks that he can do such as dusting, washing the windows, sweeping or vacuuming the floor are featured in the pack.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $2.49 or can be unlocked for 20 crowns.

Cleaning

4. Hexa Word Seach new puzzle pack: Christmas

Each word in this pack carries a story, a fond memory or a tradition about Christmas. Try figure out which one it is for you while you find the words on the board.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $1.99 or can be unlocked for 12 crowns.

Christmas

5. Review of the Week

Review of the Week comes from Doreen Grippo Villalpando on Facebook.
Here is what she thinks about Christmas Traditions puzzle pack, recently added on Jigsaw Puzzle Frenzy:

Review of the Week

Have a wonderful Christmas! May your fire be warm and your home be bright!

Silvia

If you haven’t already, try out our games:

Jigsaw Journey | Jigsaw Puzzle Frenzy | Jigsaw Puzzle Kids | Hexa Word Search | Knowledge Quiz | Fun with Words

Compare Subscription Plans

Need help picking the best subscription for you in our puzzle games?
The table below offers a side-by-side comparison of the key features you get in our subscriptions.

Subscription Plans

Premium Remove Ads
No Ads
Access All Puzzles
New Puzzle Packs Every Month
From $8.33 / month* From $2.50 / month

*Jigsaw Puzzle Kids and Hexa Word Search Premium plan starts at $4.17/month.

We recommend getting the Premium Subscription as it allows you to enjoy our entire puzzle library, access new content with every passing month, without having to worry about ads.

If you haven’t tried our games yet, click below to download them from Microsoft Store.
Jigsaw Journey | Jigsaw Puzzle Frenzy | Jigsaw Puzzle Kids | Hexa Word Search

Sunday Summary, September 30th 2018

Hello everyone

Here is what happened this week in the Jigsaw Games universe:

1. Jigsaw Puzzle Frenzy new puzzle pack: Autumn

We released a new puzzle pack caled Autumn. Embrace the autumn mood filled with this cozy puzzle pack filled with color, amazing landscapes and motifs.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $3.49 or can be unlocked for 30 crowns.

Autumn

2. Jigsaw Journey new puzzle pack: Texas

We released a new puzzle pack called Texas. Explore Texas, of of the most charming states in the South. This pack contains great landscapes, traditions and famous culture elements.

This pack is included in the Premium subscription. The pack is also available for individual purchase for $3.49 or can be unlocked for 30 crowns.

Texas

3. Review of the Week

Review of the Week comes from ana lorena.
Here is what ana lorena thinks about Jigsaw Puzzle Frenzy:

Review of the Week

If you haven’t already, try out our games:

Jigsaw Journey | Jigsaw Puzzle Frenzy | Jigsaw Puzzle Kids | Hexa Word Search | Knowledge Quiz | Fun with Words

Have a great Sunday!

Mihai

Sunday Summary, August 5th 2018

Hello everyone

We have enjoyed some time off this past month with a lot of summer activities, but now we are back to work. As you may have already noticed, we have recently done a few updates in our games.

1. Jigsaw Puzzle Frenzy new puzzle pack: Handmade

If you are a fan of knitting, cake craft, soap making, painting, or any other activity that gives a homemade touch to common things and wearble articles, then you will definitely enjoy this pack of puzzles. As you play this puzzle pack, you will feel more inspired and motivated to pursue your hobby ideas.

Handmade

2. Jigsaw Journey new puzzle pack: Hawaii

Explore the tropical beaches, the rugged landscapes of cliffs and the many animals and plants that inhabit the fabulous Hawaii. After solving this puzzle collection, you will see why these islands are synonymous with the dream vacation.

Hawaii

3. Jigsaw Puzzle Kids new puzzle pack: Farm Animals

Farm animals are an all-time favorite topic with young children. This puzzle pack will help them discover farm animals they have not seen before, while they will be thrilled to spot familiar ones.

Farm Animals

4. Hexa Word Search new puzzle pack: Astronomy

Discover a collection of words describing space objects and phenomena taking place in our universe.

Astronomy

5. Review of the Week

Review of the Week comes from Dee.
Here is what Dee thinks about Jigsaw Puzzle Frenzy:

Review of the Week

Have a great Sunday!

Silvia

If you haven’t already, try out our games:

Jigsaw Journey | Jigsaw Puzzle Frenzy | Jigsaw Puzzle Kids | Hexa Word Search | Knowledge Quiz | Fun with Words